ACUS LOVERS, THE ACUS IKIGAI COLLECTION IS NOW AVAILABLE!
The new “Ikigai” Earring Collection by ACUS consists of more than 30 incredible earrings in total.
The third part of this incredible collection is now available in stores and online; the 20 new designs have finally been revealed through the ACUS website and the brand's social media channels.
ACUS is constantly striving for excellence in its accessories, both in design and materials. With IKIGAI, ACUS's artisans have once again achieved masterful results, meticulously capturing the vision of designers and architects Elena Doblas (the brand's founder) and Sergio Arias. The result is a collection of unique pieces that embody femininity, delicacy, and character for today's woman.
#ACUSBYARCHITECTS
In addition, another new development from ACUS this season is the opening of a new store in the Arturo Soria Plaza Shopping Centre , located at Calle Arturo Soria 126 in Madrid. This is the brand's third store. Three years have passed since its first store in the Salamanca district, and now ACUS is giving a new boost in Madrid, establishing itself in a prime location for fashion, leisure, and dining. Have you visited us yet?
Meanwhile, ACUS continues customizing Your favorite pieces , we can make your ACUS to order with the natural stones of your choice, as well as the finish, in gold or silver plating.
ACUS is pure innovation and creativity!
The IKIGAI Collection, of course, consists of pieces created to Live Unforgettable Moments.
WHAT IS IKIGAI?
IKIGAI : Find "your reason for being," "your reason for existing" in this life.
According to traditional Japanese culture, finding meaning in life is a long and arduous process of introspection, but it resolves all problems at once. Find "a reason to get up in the morning," and nothing will hold you back.
Nor is IKIGAI defined as a path to happiness in itself, but rather as a state we reach by discovering what we can contribute to the world, what we can develop for the benefit of all. IKIGAI is the intersection of what you enjoy doing, what you are good at, what the world needs, and what can generate income. It is the justification for your existence, and that fills you with self-esteem.
Acuslover , I'll show you all the earrings from this incredible collection and tell you the meaning of each one, so you can find your own Ikigai! Let's get to know them!
KINTSUGI
金継ぎ
In Japanese: Gold Repair. It is a Japanese technique for repairing ceramic fractures with resin varnish sprinkled or mixed with gold, silver, or platinum powder. It is part of a philosophy that posits that breaks and repairs are part of an object's history. These should be displayed rather than hidden, incorporated, and even used to embellish the object, highlighting its transformation and history.
KOMOREBI
木漏れ日
It refers to sunlight that filters through the leaves of the trees.
AWARE
物の哀れ
It literally means the Compassion for things. And it refers to the appreciation of a brief and fleeting moment in nature.
AWARE PENDIENTES DE ACUS
Nereids
ネレイド
The Nereids, in Greek, are the daughters of the gods Nereus and Doris. In Greek mythology, the Nereids symbolize all that is beautiful and pleasant about the sea.
COSMOS
宇宙
The universe or set of all things that exist. Especially conceived as an ordered whole, as opposed to chaos.
HAIKU
俳句
In Japanese, a lyric poem is a short poem, consisting of no more than three lines. It's a poem composed of five, seven, and five syllables, and these poems possess beautiful and timeless meanings. However, many of these poems are thousands of years old. Their main purpose is to celebrate nature.
YŪGEN
幽玄
It is a deep and mysterious feeling, inexplicable by words, that is produced by the knowledge of the universe.
YUGEN PENDIENTES DE ACUS
TATAMI
たたみ
Tatami refers to the square floor plans of Japanese houses, with each floor being square. There are many temples in the Nara region with Tatami-style buildings.
The word tatami (a traditional Japanese rectangular mat made of rice straw) comes from the Japanese たたみ (tatami). This derives from the verb たたむ (tatamu = to fold, to bend). In kanji, tatami is written with the character 畳 and is used as a unit of measurement for rooms in a house.
TATAMI PENDING ACCOUNTS
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NARA
奈良市
Nara is one of the most visited regions in Japan. It's an area known for its high-quality handicrafts.
NARA PENDIENTES DE ACUS
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UKIYO
浮世
Literally the floating world, and it refers to the style of life that consist of living a moment away from life's worries.
UKIYO EARRINGS OF ACUS
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MERAKI
The word Meraki comes from ancient Greek and means putting your soul, heart, creativity, and love into everything you are passionate about. It's about leaving your mark on everything you touch and everything in your life.
MERAKI EARRINGS OF ACUS
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PRISMS
プリズム
In geometry, a prism is an irregular polyhedron consisting of two identical and parallel faces called bases, without curves, and lateral faces that are parallelograms. In optics, a prism is an object capable of refracting, reflecting, and decomposing light into the colors of the rainbow.
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PEARL CASCADE EARRINGS
真珠の滝
Unique earrings with a cascade of natural pearls. Thanks to their original fringe design, the pearls move with complete dynamism and naturalness, creating a waterfall effect.
RAINBOW
虹
Rainbow is arcoiris in English. During the Covid-19 quarantine, many children painted rainbow drawings, which they displayed on balconies across Spain. A beautiful symbol that means that after stormy times, the sun always shines again.
A rainbow, or arc, is an optical and meteorological phenomenon that consists of the appearance in the sky of an arc of different lights.
INTERSTELLAR
星間
That which is in the space between two stars, or that which has a relationship with it.
AYLA
Featuring elongated, natural stones, the Ayla Earrings are a similar design to the Mangata, but slightly lighter. Ayla in Turkish means "Halo of light around the moon."
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UNIVERSE
宇宙
The universe is the totality of space and time, of all forms of matter, energy, momentum, and the physical laws and constants that govern them. Scientists believe the universe is still expanding. They believe this expansion is the result of a violent and powerful explosion that occurred 13.7 billion years ago.
ANZAR
Anzar is a god of the Berber mythology of North Africa, god of rain and water, who plays a prominent role in it, as is the case with all the rain gods in the Mesoamerican, Greek, Roman and Egyptian world.
NINGYO
人魚
Ningyo is a Japanese fish goddess or mermaid, depicted in art as a beautiful woman with long black hair and a fish tail. Accounts of her appear in the Nihoshoki, a historical record of Japan.
She is considered the goddess of good fortune
NINGYO PENDIENTES DE ACUS
MANGATA
It is the path of light left by the moon as it reflects on the water
MANGATA PENDIENTES DE ACUS
PHOENIX
In Greek mythology, the phoenix is a long-lived bird that regenerates from its predecessor. It was said that the phoenix was consumed by fire every 500 years, but then rose again from its own ashes.
KINDNESS
Affability, simplicity, kindness and honesty in character and behavior.
BONUSNESS PENDING ACCUS
KARMA
In Buddhism and Hinduism, the belief that every action has a dynamic force that is expressed and influences the successive existences of the individual.
KARMA PENDING ACCUSATION
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CAIRO
Cairo, the sprawling capital of Egypt, is situated on the Nile River. At its heart lies Tahrir Square and the vast Egyptian Museum, a treasure trove of antiquities including royal mummies and gold-plated artifacts from Pharaoh Tutankhamun. Nearby is Giza, site of the iconic pyramids and the Great Sphinx, which dates back to the 26th century BC.
ATARAXIA
A state of mind characterized by tranquility and a total absence of desires or fears.
LAUREL
The triumphal wreath or laurel wreath was the honor bestowed upon the victorious general entering Rome. It consisted of a ring of branches, initially laurel, and was awarded to the Greek victors of the Olympic Games.
ALEXANDRIA
Alexandria is a Mediterranean port city in Egypt. During the Hellenistic period, it was home to a lighthouse that is listed among the Seven Wonders of the Ancient World, along with a major library.
ALEXANDRIA PENDING ACCUSES
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ANTARCTICA
Antarctica, or the Antarctic continent, is the southernmost continent on Earth. It holds the largest reserve of fresh water on Earth. If it were to melt, sea levels would rise by 60 meters. It is a territory of paramount importance, and we should all be aware of its significance.
SAYURI
小百合
"Little lily flower": "SA" is the kanji that means "small" and "YU-RI" is the name of the flower. In Spanish, the meaning is Liliana, because "lily" in English is "lily." Sayuri is of Japanese origin and means "sweet dawn."
SAYURI PENDIENTES DE ACUS
OKIYA
置屋
An okiya is the inn that provides lodging for a maiko or geisha.
KYOTO
Kyoto, formerly the capital of Japan, is a city on the island of Honshu. Kyoto is the city that most closely evokes the past. It is famous for its numerous classical Buddhist temples and gardens, imperial palaces, Shinto shrines, and traditional wooden houses. Ikigai teaches us to analyze both good and bad experiences, transform them into positive thinking, and ensure good emotional well-being. That the Japanese live fast is undeniable. Paradoxically, they believe they should spend the exact amount of time on each task, no more and no less. However, moments of relaxation are necessary and are reflected in their techniques, crafts, and haiku (classical poetic miniatures). Workaholics also need to find a minute to stop and breathe.
KYOTO ACU PENDINGS
SPECIAL THANKS TO THE EDITORIAL STAFF
Production and styling: @flamintgo @cartucalderondeaguinaga
Video: @ttf_films
Photo: @ngestudio_natalia
Models: @paugago_ and @sarapericacho2
Makeup: @silviagonzalezcalabaza
